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COMPANY: STARBUCKS In at least 250, please respond to questions below. 1. How might Starbucks utilize a business-level cooperative strategy to develop a competitive advantage?

COMPANY: STARBUCKS

In at least 250, please respond to questions below.

1. How might Starbucks utilize a business-level cooperative strategy to develop a competitive advantage? Of the four business-level cooperative strategies (Complementary Strategic Alliances, Competition Response Strategy, Uncertainty-Reducing Strategy, Competition-Reducing Strategy), which is most likely to be of significant value to Starbucks? Why? What are the risks associated with this strategy and how might they be managed?

2. Please cite your sources.

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