Company: Starbucks

TOWS ANALYSIS (attached document)

EXPAND on the already given KSIs and recommended strategies outlined in the attached document BE SPECIFIC & PROVIDE SCHOLARLY REFERENCES

Analysis must include the following:

• Expand on KSI and suggest others NOT mentioned

• Expand on recommended strategy for EACH KSI & include strategy for any newly recommended KSI's

Opportunities to manage weaknesses for Starbucks: KSI: The increasing competition in the coffee industry is a signicant threat to Starbucks' market position. Recommended Strategy: To overcome this KSI, Starbucks can focus on expanding its offerings beyond coffee to attract a wider customer base. This can include healthy food options, non-coffee beverages, and merchandise. KSI: The rising cost of coffee beans is impacting Starbucks' prot margins. Recommended Strategy: To address this [(81, Starbucks can explore alternative sourcing strategies and focus on building long-term relationships with coffee bean suppliers. It can also consider diversifying its product portfolio to reduce its reliance on coffee sales. KSI: Starbucks' high prices may lead to a decrease in customer loyalty. Recommended Strategy: To tackle this KSI, Starbucks can focus on increasing its value proposition by offering loyalty programs, discounts, and promotions. It can also enhance its customer experience by investing in store design and technology. KSI: Starbucks' dependence on the US market makes it vulnerable to economic and political instability. Recommended Strategy: To overcome this [(81, Starbucks can expand its global presence by entering new markets and diversifying its revenue streams. It can also focus on building local partnerships and tailoring its products to meet local preferences. KS]: The high employee turnover rate is impacting Starbucks' operational efciency. Reconunendcd Strategy: To address this [(81, Starbucks can invest in employee training and development programs to improve employee retention. It can also offer competitive wages and benets and provide a supportive work environment to attract and retain top talent. In summary, to address the key strategic issues (KSI) of opportunities for weaknesses identied in the TOWS analysis of Starbucks, the company should focus on expanding its oerings beyond coffee, diversifying its revenue streams, enhancing its value proposition, expanding globally, and investing in employee training and development programs. The objective of nding where Starbucks can grow can be achieved through the following TOWS strategies: Use data analytics: Starbucks can use its current and previous data to identify areas where it can grow. The company can analyze customer preferences, purchase behavior, and market trends to identify potential growth opportunities. Market research: Starbucks can conduct market research to gather insights on consumer behavior and preferences. This can help the company to identify new markets, customer segments, and product offerings. Partnership and collaboration: Starbucks can collaborate with other companies to leverage their expertise and resources in areas where it lacks experience. For example, the company can partner with technology companies to develop new digital platforms or collaborate with food companies to expand its food offerings. Innovation: Starbucks can focus on innovation to differentiate itself from competitors and attract new customers. The company can invest in research and development to develop new products, services, and store formats. Global expansion: Starbucks can focus on expanding its global presence to tap into new markets and diversify its revenue streams. The company can identify markets with high growth potential and tailor its products and services to meet local preferences. In summary, to achieve the objective of nding where Starbucks can grow, the company should use data analytics, conduct market research, collaborate with other companies, focus on innovation, and expand globally. These TOWS strategies can help Starbucks identify growth opportunities and stay ahead of the competition