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Company: Store Scouts Problem: Store Scouts specializes in the evaluation of retail stores. Scouts has been hired by a retail establishment to profile the store.

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Company: Store Scouts Problem: Store Scouts specializes in the evaluation of retail stores. Scouts has been hired by a retail establishment to profile the store. Assignment Instructions: Select a brick and mortar retail store. You may select any type of store, including department stores, discount stores, specialty stores, convenience stores, or any other retailer. Visit the store and evaluate the retail mix, including: level of service, product assortment, price, atmosphere, and location. Take pictures with your smart device to support your evaluation. . . . Report: Answer the following questions: What is the name of the retail store? What type of retailer is the store? What is your impression of the level of service offered by the store? Are sales clerks available to assist you? What other services are offered to consumers (e.g., credit, bagging, delivery, return policy, consultations, lay away, gift wrapping, etc...)? What is your impression of the product assortment offered by the retailer? Does the retailer sell numerous types of products (i.e., width)? Does the retailer offer a number of different brand choices of the same product (i.e., depth)? What is the general price level of the store's merchandise? What is your impression of the atmosphere or presentation of the store? Evaluate the store's layout, decor, employee appearance, sound, odor, etc... What is the type of geographical location of the retail store (i.e., physical site location)? . Include pictures from the store to illustrate your findings and to support your evaluation

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