Company Studied Name of company studied - APPLE

PLEASE HELP TO FIND:

url of the company website Company Demographics Headquarters location Number of employees Key products & services Key Product: Key Service: Gross revenue in most recent year available Governance & Leadership Chairman of the Board or CEO What kind of expertise do you think they are offering to the company? How is the company leadership described? Are they competent, admired, respected, etc.? Mission, Vision, and Values Three adjectives that describe the company in the marketplace - why did you choose these three adjectives? Describe the company's culture Describe the company's values From what you've read, does the company live its values?

Competitive Position/SWOT Biggest internal strength - what makes this company easy to lead or manage? Biggest internal weakness - what makes this company difficult to lead or manage? Who are the company's biggest competitors? Biggest external opportunity - how is this business a strong competitor? What does it do well? Biggest external threat - what about the market or business landscape is making it difficult for this company to compete? Ethical Behavior Describe the company's reputation Are there any scandals associated with the company? Personal Assessment/Conclusion Should we buy stock? Why or why not? References (4 references that came from outside the company's annual report)