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Company : Tim Hortons Questions: 1. Marketing Strategy : STP - how will you now segment the market; who is your proposed target market and

Company : Tim Hortons

Questions: 1. Marketing Strategy: STP - how will you now segment the market; who is your proposed target market and what will be the positioning for that target market

2. Marketing Mix Strategy: What are your proposed strategies and activities with respect to the 4 Ps

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