COMPANY - UBER

1. Should the company participate in such efforts as the Sustainable Development Goals, or should their focus be on the bottom line and returning dividends to shareholders?
2. How might adopting triple-bottom-line accounting influence the competitiveness of the company in foreign markets?
3. What impacts do economic forecasts have on a firms functional areas? If management learns from the economic analysis of country A that wage rates are expected to increase by 10 percent next year, which functional areas of the firm will be concerned? Why will this be of concern to management?
4. When might a countrys level of economic development mislead a marketer?