Company W sells 20,000 units of Brand D this month, which is twice what it sold last month. What is the brand growth rate of Product D?

10%

100%

1%

30%

hich of the following best describes distribution intensity?

The volume of sales relative to shelf space provided for products

The number of retail outlets that carry a particular brand

The level of competition seeking entry to the outlet

The percentage of sales a brand generates

In a breakeven analysis, when the total cost curve intersects the total revenue curve, profits will be zero. What is also true at the point of intersection?

A price increase is justified.

Losses will also be zero.

The product has moved into the decline stage of the PLC.

Losses will be at their maximum level.

Why is it more difficult to estimate frequency with magazine advertising?

It does not take into account pass-along readership.

Magazines may be picked-up and read many times.

Some magazines are monthly and others are bi-monthly.

Readers are more likely to ignore advertisements.