Company: Wesfarmers Limited & Woolworths Limited

Using MorningtonStar DatAnalysis, select two companies in the same industry sector that MUST have an accounting period from 1 July to 30 June each year. Perform Strategy analysis, including industry-level analysis and firm-level analysis, as well as an accounting analysis, using the five years of data provided by MorningtonStar DatAnalysis for these two companies. The purpose for your analysis is to select one of the two companies for you to invest $25,000 in via the purchase of shares in this company.

Requirements: 1. Perform a strategy analysis, including Porters five forces framework for industry-level analysis, competitive strategy analysis of the firm-level analysis (incorporating the source of the sustainable competitive advantage), and Corporate strategy analysis for the two selected multi-business organisations (adding the benefits and costs to the companies separate segments) (35 marks) 2. Perform an accounting analysis that addresses the six (6) steps in performing accounting analysis of the five components of the financial statements for the two selected companies (35marks) 3. Evaluate the quality of the financial statements of the two companies. Are you are happy with their quality? If yes, why and if no, why not? (10 marks) 4. Choose one company (of the two selected companies) you decide to invest your $25,000 and identify how many shares this will purchase. Construct your conclusions to support your selection of that company. (20 marks)