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Company x engages in an advertising barter transaction with company y. how should x account for the transaction and record the advertising received: A. at

Company x engages in an advertising barter transaction with company y. how should x account for the transaction and record the advertising received:

A. at the fair value of the noncash consideration (advertising) received from the other party

B. at the fair value of the noncash consideration (advertising) given to the other party

C. at the cost of the advertising surrendered

D. at the cost of the advertising in the hands of y

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