Company X is an online pharmacy. Recently, colleagues used a computer program to analyze the purchasing behavior of customers sorted by ZIP code and found that customers in some ZIP codes are, on average, less price sensitive than customers in other ZIP codes. As a result, the company has raised prices by 3 percent for customers in "less-price-sensitive" ZIP codes. Please note that the zip code is automatically identified when a customer arrives at the company's website.

Is it ethical for Company Explain.