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Company X is looking to seize business opportunities in the service industry for the elderly. Through the initial data, the Company finds that investing in
Company X is looking to seize business opportunities in the service industry for the elderly. Through the initial data, the Company finds that investing in nursing homes seems to have great potential for success and is in line with changes in consumption trends in Vietnam, especially for the high-income segment. To have more information for making decision to invest in nursing homes serving the high-end customer segment, the Company wants to deeply understand the main factors affecting the potential customers' intention to send their old parents to the nursing home. 1. Please identify research problem and determine research objectives 2. Which research method/s do you plan to use to achieve the research objectives
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