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Company XYZ is a leading producer in agricultural supplies and is in the process of transitioning into producing, and directly selling to their consumers. They

"Company XYZ is a leading producer in agricultural supplies and is in the process of transitioning into producing, and directly selling to their consumers. They do not do this now because they use a middleman for the selling part. Their desire to become a single point for agricultural supplies can best be described as their _______."

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