Company XYZ uses two factors to screen new products. Factor 1 is FOUR times as important as Factor 2. Which of two new products IS likely to pass the test? A minimum weighted score of 7.0 or higher is needed for additional consideration.

Factor # 1 Factor Rating 1-10

Product A Product B

1 Profit potential 9 7 2 Market Share 3 6

a. Product A b. Product B c. Both A&B pass the test d. Neither A nor B passes the test e. None (a-d) above