Company XYZ wants to be perceived as the firm that offers$$ high$-$end yet affordable luxury items. What is Company XYZ trying to$$ accomplish?

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Part $1$

A$.$

Change its value proposition.

B$.$

Position its products in the minds of consumers.

C$.$

Create a$$ company$-$driven marketing strategy.

D$.$

Focus on wealthy consumers.

E$.$

Segment the market into different consumer groups.