Company Z is a manufacturer of headphones and earphones. Two years ago, the company started researching ways to cancel outside noise with its headphones and earphones. One year ago, the company developed a noise-canceling technology that canceled 95% of external noise. Last month the company successfully launched new headphones and earphones with the new noise-canceling technology. What should the managers of Company Z prepare for next?

	a.	a sharp decline in demand for the product
	b.	a prolonged period of uncontested success
	c.	a difficult struggle to move from invention to innovation
	d.	increased competition from imitator