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Company:Walt Disney Business Plan Idea: Open a new Disneyland park in Brazil, which is located in South America. 1. What are the company's tangible and

Company:Walt Disney Business Plan Idea: Open a new Disneyland park in Brazil, which is located in South America.

1. What are the company's tangible and intangible strengths with the new idea? What are the weaknesses?

2. How does emerging consumer trends impact branding and success of the new idea in the current global marketplace?

3. How does perceived ethics violations affect branding and ultimate success of the new idea in a global environment?

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1 Tangible and Intangible Strengths and Weaknesses Tangible Strengths Strong brand recognition Walt Disney is one of the most recognizable and beloved brands in the world with a proven track record of ... blur-text-image

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