COMPARATIVE ANALYSIS 2. Which company earns more in gross margin for each dollar of net sales for the current year? A1 AA 4-2 Key comparative figures for Apple and Google follow. 3. Does the company's current-year gross margin underperform or outperform the 35% industry $ millions Samsung Apple Google average in the case of (a) Apple and (b) Google? Net Sales . . .... . $197,691 $260,174 $161,857 Cost of Sales . . . . . . . . . . . 126,336 161,782 71,896 4. Is the change in the company's current-year gross margin favorable or unfavorable for (a) Apple and Required (b) Google? 1. Compute the amount of gross margin and the gross margin ratio for the two years shown for each of EXTENDED ANALYSIS these companies. page 198