1. Compare and contrast Apple and Samsung based on the following ratio (20 marks )

Sr No	Ratio Name	Apple	Samsung
1	Market to Book Value	33.13	1.85
2	Earning per share	4.41	3.84
3	Gross margin	38.23	36
4	Operating Margins	24.15	12
5	Net profit margin	20.91	9
6	Current ratio	1.36	2.84
7	Quick ratio	1.02	2.26
8	Asset turnover	0.83	0.6
10	Account receivable turnover	14.06	6.68
11	Inventory turnover	41.52	5.28
13	Inventory days	8.77	69
14	Account Payable days	95	21
15	Interest coverage ratio	22.08	40.46
16	Leverage ratio / Debt to Equity ratio	57	7
19	P/E ratio	35	21
20	Return on Equity	73%	8.4%