Compare and contrast the pricing strategies of Tim Hortons and Starbucks. 

1. Introduce the industry and the two companies and the two companies

2. The pandemic in Canada has impacted many businesses. How have Tim Hortons and Starbucks faired during the pandemic? Why do you think Starbucks struggled even more than Tim Hortons? Do you think the company's different pricing strategies helped or hindered how they did during the pandemic? Explain.

3.McDonald's McCafe is fast becoming a coffee favourite in Canada (see https://advancedsymbolics.com/mcdonalds-and-starbucks-battle-for-top-coffee- in-canada-tim-hortons-trails-far-behind/) Discuss their pricing strategy and explain why McDonald's is a major competitor for Tim Hortons.