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Compare and contrast the study of consumer behaviour from the viewpoints of consumer lifestyles and consumer demographics.
Compare and contrast the study of consumer behaviour from the viewpoints of consumer lifestyles and consumer demographics.
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Consumer behavior is a multidimensional field that encompasses various aspects of how individuals make decisions regarding the purchase use and disposal of goods and services Two important perspectives in the study of consumer behavior are consumer lifestyles and consumer demographics Lets compare and contrast these viewpoints Consumer Lifestyles Consumer lifestyles focus on the activities interests opinions and values AIOV of consumers It examines how individuals behaviors preferences and consumption patterns are influenced by their lifestyle choices and personal values This perspective ...
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Consumer Behavior
Authors: Leon G. Schiffman, Leslie Lazar Kanuk
10th edition
135053013, 978-0135053010
