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Compare and Explain organizational versus consumer markets and the marketing approach to be taken with each market.
Compare and Explain organizational versus consumer markets and the marketing approach to be taken with each market.
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Organizational Markets Characteristics 1 Buyer Characteristics Organizations are typically larger entities consisting of multiple decisionmakers Purchases are often made by a buying committee rather t...
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Financial Reporting and Analysis
Authors: Flawrence Revsine, Daniel Collins, Bruce, Mittelstaedt, Leon
6th edition
9780077632182, 78025672, 77632184, 978-0078025679
