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Compare the acquisition of Pfizer over Medivation company, with acquisition of Novartis over The Medicines Company? Is the role of acquisitions (size and type) similar
Compare the acquisition of Pfizer over Medivation company, with acquisition of Novartis over The Medicines Company?
Is the role of acquisitions (size and type) similar for Novartis and Pfizer?
Do Novartis rely more on internal growth?
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
