Compare the corporate strategies applied by KFC and McDonald's to develop their corporate brand image and reputation.

 

b) To what extent the strategies applied by these organization successful and maximize the new technologies in developing their corporate brand image and reputation? Justify answers with actual examples.

 

c) Which strategy do you think is most effective? why?

 

d) If you were given and opportunity to work with those organizations, suggest how would you help them to develop or enhance its brand image and reputation among its stakeholders.