Question
Compare the notions of globalization and global in the classic and influential article by Levitt (1983) and in an article on his bestselling book by
- Compare the notions of "globalization" and "global" in the classic and influential article by Levitt (1983) and in an article on his bestselling book by Friedman (2005). What do you think?
- Consider the car industry, the perfumes industry, the construction industry, and the banking industry. Which of these would you say are "global industries"? Why?
- What would you pick as the best exemplar of a "global product"? Why?
- Silicon Valley was the "global hotspot" of semiconductors. Is that still the case? Why?
Reference Article 1. https://pl-static.z-dn.net/files/d81/6d78823e646f51f64d82f7bb20dbf7db.pdf
2. https://go.gale.com/ps/i.do?p=AONE&u=mlin_n_umass&id=GALE|A131100862&v=2.1&it=r&sid=AONE&asid=3fdb5dfe&password=NostimonHmar&ugroup=outside
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
