Compare two brands you use in terms of personality. What distinguishes each? How do they communicate their personality?

-Requirements-

A minimum of at least ONE OUTSIDE SOURCE, in addition to the textbook,must be cited with the correct citation. (Beverland, M. (2021). Brand Management (2nd Edition).SAGE Publications, Ltd.(UK).https://slingshot.vitalsource.com/books/9781529755275)

The response for each question must be a minimum of two paragraphs. A couple sentences are not acceptable