Question
Compared to advertising, public relations tends to a) Not have any persuasive intent b) Be cheaper c) Be more in control of the final message
Compared to advertising, public relations tends to
a) Not have any persuasive intent
b) Be cheaper
c) Be more in control of the final message that appears in the media
d) Provide more direct revenue to the media
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Smith and Roberson Business Law
Authors: Richard A. Mann, Barry S. Roberts
15th Edition
1285141903, 1285141903, 9781285141909, 978-0538473637
