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Compared to the B 2 C process, the information search and alternative evaluation steps in the B 2 B process are A . decentralized. B

Compared to the B

2

C process, the information search and alternative evaluation steps in the B

2

B process are

.

decentralized.

.

less focused on customer value creation.

.

identical.

.

more formal, structured, and rational.

.

based on derived supply analysis.

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