Comparing PepsiCo & Coca-Cola Company most recent Financial Statements: 1. How are inventories for these two companies valued? What methods are used to report inventory? How does their accounting for inventories affect comparability between the two companies? 2. How are advertising costs accounted for? Where would deferred advertising costs be reported in the financial statements? Using the element definition from the conceptual framework, should these deferred advertising costs be recorded as assets in the balance sheets? Why or why not? If so, what measurement attribute should be used in reporting the asset? Cite at least three peer reviewed sources