Comparing what is planned versus what you recommend is an important part of the case analysis.

Complete the Strategies in Action

• Step 1: Go to the Coca-Cola corporate website and click on Press Center. Read through the most recent ten press releases.
• Step 2: Determine two strategies that Coca-Cola is actually pursuing. Give some pros and cons of those two strategies in light of the guidelines presented in Chapter 5.
• Step 3: Determine two strategies that Coca-Cola is not pursuing. Give some pros and cons of those two strategies