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compentative strategy Subject Tutorial questions - Week 2 Examine the mini-case regarding German luxury cars (p57) of the prescribed textbook. 1. Analyse the mini case

compentative strategy Subject

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Tutorial questions - Week 2 Examine the mini-case regarding German luxury cars (p57) of the prescribed textbook. 1. Analyse the mini case regarding German luxury cars using the five competitive forces to determine the industry's attractiveness. 2. Apply a PESTEL analysis to BMW, Mercedes Benz or Audi (note: the same opportunities and threats will apply to each of them) 3. Which elements of the General Environment are significant to the future of the German luxury car industry

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