Competition analysis on Malabar Gold and Diamonds. Things to be mentioned -

1) What is Malabar Gold and Diamond?

2) What is their campaign name and when did this campaign start? 3) Who are the target audience i.e the age group for this campaign?

4) What is the tonality of the campaign, are the inclusive in the sence that do they include family members and friends of the bride or have the kept it exclusive only featuring the bride and the jewellery?

5) What does their visual look like, are the heavy on the short videos format or is it a mix?

6) What are the jewellery being showcased, is it traditional, modern, regional specific? 7) How did they roll out their campaign on all social platforms, mention the date, posts frequency, post type etc.