Competition is most influential external factors on any company in the industry. In the above table, your group has been assigned to one of the automakers as your group's client. You and your group need to analyze other top nine companies and how the competitive factors affect your client. Group the top ten automakers above into 3 categories: direct competitors, substitutes, and new entrants. Develop an analysis of the industry competitive situation in Canada and Ontario on behalf of your client. You need to discuss 5 specific points for Power of Bargaining of Customers. For every competitive force, you need to determine if what they are doing provides an opportunity or impose a threat. A common mistake is to write how your business/product/service will influence the competitors. This is wrong. You need to explain about how the competitive forces will affect your client's business

Q. Customers: Customers aim to get products/services at the lowest cost possible, thus reducing your client's profit margin. Does the customer have a large bargaining power over your client? And what their impact on your client?

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	Auto Manufacturer	Ontario Market Share
1	Tesla	42.0%
2	Hyundai	9.9%
3	Toyota	9.4%
4	Chevorlet	7.0%
5	Ford	6.9%
6	Volvo	5.0%
7	Kia	4.4%
8	BMW	4.0%
9	Nissan	1.8%
10	Audi	1.8%