Competition is most influential external factors on KIA company in the industry. Analyze other top nine companies in the below table and how the competitive factors affect your client. Group the top ten automakers above into 3 categories: direct competitors, substitutes, and new entrants.

Q: Customers aim to get products/services at the lowest cost possible, thus reducing your client's profit margin. Does the customer have a large bargaining power over your client? And what their impact on your client? list 5 points .

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	Auto Manufacturer	Ontario Market Share
1	Tesla	42.0%
2	Hyundai	9.9%
3	Toyota	9.4%
4	Chevorlet	7.0%
5	Ford	6.9%
6	Volvo	5.0%
7	Kia	4.4%
8	BMW	4.0%
9	Nissan	1.8%
10	Audi	1.8%