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Competitive Advantage Through Differentiation Creating Strategies that Build Customer Value Customer Value Driven Marketing Target Marketing Products, Services, and Brands How can a company gain
Competitive Advantage Through Differentiation
Creating Strategies that Build Customer Value
Customer Value Driven Marketing
Target Marketing
Products, Services, and Brands
How can a company gain competitive advantage through differentiation? Describe an example of a company not mentioned in this chapter that illustrates one type of differentiation discussed.
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