Competitive Analysis. Identify at least two major competitors or those two products that are trying to sell essentially identical products to the same type of consumer. Then, identify at least three criteria that are important to those consumers when they are making their decision as to which of the three competing offers to buy [e.g. price, specific benefit, service, warranty, convenience, specific feature, etc.}. Make a chart with the three criteria along the left-hand side and the competitor products (including your own product} across the top. Rank each of the products on a scale from 1: low to 5: high on each performs on each of the three criteria. Add down each column. Which product ranked highest overall based on the sum of the columns?II Then. look at the highest score in each