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Competitive benchmarking in media budgeting leads marketers to use the whatever it takes approach to accomplish media goals at any cost. True False
Competitive benchmarking in media budgeting leads marketers to use the "whatever it takes" approach to accomplish media goals at any cost. True False
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Project Management The Managerial Process
Authors: Erik Larson, Clifford Gray
6th edition
1259186407, 978-0078096594, 78096596, 978-1259186400
