Competitive Landscape

Drivers of consumption $(1$ slide$)$

$$ Presentation of a coherent and realistic analysis containing all product attributes that

drive the consumption in the industry in which the business you are creating aims to

operate $($e$.$g$.,$ quality, price, etc.$)$

o The analysis should converge to two emotional drivers of consumption $($see

PPT$).$

$$ Assignment of percentage values for each attribute that drives the consumption in the

industry.

Competitive landscape $(1$ slide$)$

$$ Data$-$driven competitive landscape chart reflecting the extent to which each company

performs on both emotional attributes.

Competitive groups $(1$ slide $-$ Overlay$)$

$$ Identification of competitive groups

o Names for each group