Question
Competitive market research/market dynamics research is an important component of the decision making process when a company seeks to export. Using two case studies, illustrate
Competitive market research/market dynamics research is an important component of the decision making process when a company seeks to export. Using two case studies, illustrate how companies used this research to thrive or dominate in its market. What did these companies do correct in this research? Conversely, what did these companies do wrong in this research?
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Managing Operations Across The Supply Chain
Authors: Morgan Swink, Steven Melnyk, Janet L. Hartley, M. Bixby Cooper
4th Edition
1260547639, 978-1260547634
