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Competitive pressures are forcing the firm to consider a price discount of 13%. The current price is $75 per unit and variable cost per unit
Competitive pressures are forcing the firm to consider a price discount of 13%. The current price is $75 per unit and variable cost per unit is $14. The current sales level is 2,474 units per month. What will the total monthly sales in units have to be to achieve the same profit dollars as under a no discount strategy?
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