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Competitiveness is defined as how effectively an organization meets the wants and needs of its customers relative to other organizations with similar goods or services.

Competitiveness is defined as how effectively an organization meets the wants and needs of its customers relative to other organizations with similar goods or services. Organizations compete through some combination of their marketing and operations functions. Consider these 3 organizations, of which you should be familiar: McDonald's, Burger King, and Rally's (Checkers). On slide 5 (under the Slides tab in module 2) there are 10 areas where these businesses may bring success to their organizations in this competitive market. Using at least 3 of the areas on the slide, define how these organizations could and do compete in today market.

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