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competitors. It has been generally regarded as a superior machine. Memorial presents the following data for the years 2 0 2 1 and 2 0

competitors. It has been generally regarded as a superior machine. Memorial presents the following data for the years 2021 and 2022.
(Click the icon to view the data.)
(Click the icon to view the components.)
Suppose that between 2021 and 2022 the market for Memorial's special-purpose machines grew at 3%. All increases in market share (that is, sales increases
greater than 3%) are the result of Memorial's strategic actions.
Required
Calculate how much of the change in operating income between 2021 and 2022 is due to the industry market-size factors, cost leadership, and product
differentiation. How successful has Memorial been in implementing its strategy? Explain.
The company has chosen a product differentiation strategy. The growth, price-
recovery, and productivity components of the change in operating income
from 2021 to 2022 are as follows:
Revenue effect of growth
Cost effect of growth
Change in operating income due to growth
Revenue effect of price-recovery
Cost effect of price-recovery
Change in operating income due to price-recovery
Change in operating income due to productivity
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