Complete a brief 2,500 word marketing plan for either a business you wish to start, or an existing business of your choosing.

Learning Outcomes

• Apply the concepts of the marketing mix to the formulation/evaluation of marketing strategies relative to particular target markets, environments (economic, technological and competitive), and desired positions in market places (both local and global). Areas to be addressed include an integrated communication strategy, branding, packaging, pricing, product/service design, methods of delivery and product life cycle. (CLO 3)

• Your plan must contain the following required headings and subheadings for the marketing plan (See the marketing plan rubric (Provide link) for specific point assignments)

  • Executive Summary

  • Situation Analysis

• Company analysis

• Customer market analysis

• Competitive market analysis

• External market environment

• SWOT analysis

• • Marketing strategy

    • Target Market

    • Product

    • Place

    • Promotion

    • Price

  • Implementation and control