Complete a qualitative Strengths-Weaknesses-Opportunities-Threats (SWOT) assessment of the 5 Porter Forces affecting the Time Warner business units as explained in the case study and based on your own knowledge, experience, or research of the market. This should be formulated into a spreadsheet with a single column for each business unit and rows for each Porter 5 Force. Each cell created should contain notes (pros-cons) you identify per the SWOT assessment. You can even color code the cells (Green = GOOD; Red= BAD; Yellow = Neutral).

Apply a common format and structure to write a 1-2 page executive issue sheet (aka problem-solving memorandum).

Your memo will communicate/summarize your SWOT analysis and outline specific recommendations to Sr. Management. It needs to ANSWER the questions posed by the manager in MEMO 3. Your "issue sheet" should be in outline framework (see template) and contain concise, yet complete bullet point sentences

Do not write lengthy paragraphs---executives do not have time to read research papers or pay managers to write them! Your goal is to recommend SPECIFICALLY how to fix the issues (aka What to Do?) supported by the analysis, and demonstrate the confidence in your conclusions and thoroughness of options considered.

You must reference the findings you have from #1 above---it is the supporting evidence for your analysis and recommendations. The table you build from the SWOT analysis should be included as an attachment to the 1-2 page Executive Memo. Don't anger the boss by wasting precious company time on a strategy assessment, only to not use it! Reference outside research as footnotes or endnotes on a separate page.