Complete an Internal Financial Analysis for QVC Company.

1.) Financial Ratio Analysis

2.) Balance Score Card

Case Study:

After years of shrugging off competition from traditional and online retailers, home shopping TV channel QVC is finally seeing cracks in a business model that has relied on impulse purchases by television viewers. QVCs U.S. sales fell 6 percent during the last part of 2016, the first drop in seven years on its home turf. It was especially troubling that this decline extended into the crucial year-end holiday period. The slip raises questions about the resilience of QVC as it faces growing competition from e-commerce along with the drop in cable television subscribers.

Launched in 1986, QVC rapidly grew to become the largest television shopping network. Although it entered the market a couple of years after rival Home Shopping Network, the channel soon built a leading position. By 2016, its reach had extended to almost 350 million households all over the world. It regularly features about 1000 products on its sites each week, leading to almost $9 million in sales (see Exhibits l @ and 2 ) Beyond the United States, its presence has grown to the UK. Germany, France, Italy, Japan, and through a 49 percent interest in a joint venture, to China (see Exhibit3)