Complete each of the following sentences:

1. Your tastes determine the _____________ you derive from consuming a particular good.
2. _______________ utility is the change in ________________ utility resulting from a _______________ change in the consumption of a good.
3. As long as the marginal utility is positive, total utility is ____________________________.
4. The law of diminishing marginal utility states that as an individual consumes more of a good during a given time period, other things constant, total utility ________________________.