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Customer journey mapping originated as a market research tool to help commercial businesses understand consumers' motivations and behaviors. More recently, customer journey mapping has been used by the public sector to identify ways of understanding citizens' experiences of public services, with the aim of both improving the quality of public services and of enabling ordinary people to engage with the political process. This article reports on the first known use of customer journey mapping by a national charity as an advocacy tool, used as part of a program to campaign for improved access to goods and services for disabled people.

Companies have made major improvements in improving the ROI in areas such as production, logistics, and services. However, examining the productivity of marketing has long been ignored and has led many companies to view it as an expenditure that can be cut in difficult economic times. Calculating ROI for marketing expenditures such as media can help marketers defend their decisions, allocate limited resources the most profitably, and perhaps obtain larger budgets. In the study presented here, we perform a cross media analysis to compare interactive and traditional media.The Ford F150 is used as a case example to illustrate how effectively comparing media results can improve resource allocation and maximize productivity from media expenditures.91100

Question 1

Does a delay in controlling seizures result in more frequent seizures and

a more resistant epileptic disorder? And, if so, does this apply to all

seizure types?

Question 2

What genetic tests are recommended for epilepsy and Huntington's

disease?

Question 3

Is it useful to take an electroencephalograph (EEG) after a patient's

first-ever seizure and, if so, when is the best time to do so? Would you

recommend taking an EEG after every seizure and before diagnosis?

Question 4

How often can drop attacks with loss of consciousness be due to atonic

fits in the absence of any other type of fit?

Question 5

How often are atonic fits the cause of falls with loss of consciousness in a

patient not suffering from any other type of seizure?

Question 6

Can mild anaemia (haemoglobin 10.8 g/dL) in a young female cause

syncopal attacks that are preceded by a sense of falling, followed by a

loss of consciousness and drowsiness for up to 1 hour? Do these data

favour complex partial seizures rather than syncope?

Question 7

I am confused between simple and complex partial seizures. Does the

loss of consciousness define complex partial seizures in an otherwise

what seems to be 'simple partial' clinically?

Question 8

What is the definition of accepted rather than complete control of

seizures in both partial and generalized tonic clonic seizures?

Question 9

In an otherwise normal adolescent patient with no history of drug or

alcohol intake, is it recommended that anti-epileptic drugs be started

after the first generalized tonic-clonic fit?

Question 10

Dantiepileptic drugs decrease libido in the long term? If they do, what

treatment is recommended?