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Complete the Confidence Table - The values in this table represent confidence, which is the probability that a customer will buy a product, given that
Complete the Confidence Table The values in this table represent confidence, which is the probability
that a customer will buy a product, given that he has purchased another product. For example, the value
found in the cell designated by the row Wheat Crackers and column Bleu Cheese
indicates that if a customer purchases Bleu Cheese, they are likely to purchase Wheat Crackers.
Complete the Lift Table The values in this table represent lift, which quantifies how much the
probability of a customer buying a product increases or decreases when he purchases another product.
For example, the value found in the cell designated by the row Bleu Cheese and
column Marcona Almonds indicates that if a customer buys Marcona Almonds, the probability that
she will purchase Bleu Cheese increases by times.
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