Question
Complete the following activities: 1. marketing review report. Thoroughly review the marketing plan for the company you have chosen to ensure that you understand the
Complete the following activities:
1. marketing review report.
Thoroughly review the marketing plan for the company you have chosen to ensure that you understand the business objectives, customers and current marketing strategies.
Conduct research on market trends and developments relevant to the business's products and/or services, potential new and emerging markets, competitors and any other relevant factors. Make notes on your research to share at a meeting with the marketing team.
Based on your review of the marketing plan and your research, identify and assess at least three potential marketing opportunities for the company. Your assessment should focus on each opportunity's likely contribution to the business. You should also focus on identifying entrepreneurial, innovative and creative ideas for marketing opportunities. Make notes on your ideas to share at the meeting.
Write a short report summarising your review of the marketing plan and research that, as a minimum, addresses:
A summary of business objectives, target customers and current marketing strategies.
Outline of current market trends and developments, potential new and emerging markets, competitors and any other relevant factors.
Explanation of three marketing opportunities that you have identified as being most viable, including your assessment of each of the marketing opportunities with regard to their contribution to the company.
You will be required to present and discuss your report at a meeting with your marketing team. Print out a copy of your report and the marketing plan for each person who will attend the meeting.
2.Send an email to the Marketing Team (your assessor).
The text of the email should be in grammatically correct English, written in an appropriate (polite, business-like) style.
It should introduce and summarise the contents of the attachment, and ask for the time, date and place of the meeting.
Attach your marketing review report and a copy of the marketing plan to the email.
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