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Complete the stimulation from capsim 2.0 Perceptual Map Products Aft Able Acre Adam Agape o New Product 9.4 Performance 0 - 20 15.5 Size 6

Complete the stimulation from capsim 2.0

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Perceptual Map Products Aft Able Acre Adam Agape o New Product 9.4 Performance 0 - 20 15.5 Size 6 Size 25,000 MTBF 10,000 Revision Date 0 Age at Revision 2.5 27,000 Material Cost/Unit $15.18 0 2 4 6 16 18 20 8 10 12 14 Performance R&D Costs Able Acre Aft Adam $0 Agape $0 Total $0 $0 $0 Age Profile Customer Buying Criteria Traditional Low End High End Performance Size Perceived Age in Years Importance 47% Expectations 2 Years $19.50 - $29.50 Pfmn 5.7, Size 14.3 14,000 - 19,000 MTBF Hours Age Price Ideal Position Reliability 0 TT TTT 23% 21% 9% + Adam Able +Aft + Acre + Agape Material Cost Able 10.99 11.59 Acre 7.35 7.81 Adam 15.23 15.98 Aft 15.18 15.87 Agape 12.96 13.62 $0 52 54 56 $8 $10 Material Cost in dollars $12 $14 $16 $18 New Material Cost Old Material Cost Marketing Products Investments Able Acre Adam Aft Agape Awareness Accessibility $33.00 Price 6 Total $14.50 $50.00 100% $700 Promo Budget $4,100 $0 - $3,000 $700 Sales Budget $4,100 $0 $4,500 440 Your Forecast 4,250 1,300 Summary Aft New Old Total Able $33,600 $23,050 $10,550 $4,896 $5,654 Gross Revenue Variable Costs Contribution Margin Fixed Costs Net Margin Acre $38,220 $27,593 $10,627 $4,518 $6,109 Adam $15,580 $10,097 $5,483 $2,799 $2,684 Aft $14,520 $10,811 $3,709 $2,231 $1,478 Agape $12,540 $8,493 $4,047 $2,215 $1,831 Customer Buying Criteria $114,460 $80,045 $34,415 $16,658 $17,757 Traditional Performance Size Low End High End Importance Expectations 2 Years $19.50 - $29.50 47% 23% Age Price Ideal Position Pfmn 5.7, Size 14.3 21% 11nnn 1000Chats Schedule Able Acre Adam Aft Agape Unit Sales Forecast: 440 Inventory on Hand: 78 Production After Adj: 0436 Plant Utilization 73% Production Schedule 440 1200 Modify Plant Able Acre Adam Agape 600 Total (in 000's) Capacity 6000 $0 Automation 10 Plant Investments Adam Able Acre Agape Aft $0 $0 $0 $O Total (in 000's) $0 Max Investments $32,693 Margins Acre Adam Aft Agape Able 0% 0% 2nd Shift Production% Labor Cost/Unit Material Cost/Unit 6 Total Variable Cost Contribution Margin $8.22 $10.99 $19.21 31.4% 30% $7.82 $7.35 $15.16 27.8% 0% $9.39 $15.23 $24.63 35.2% $9.39 $15.18 $24.57 25.5% 0% $9.39 $12.96 $22.35 32.202 Chats Schedule Able Acre Adam Aft Agape Unit Sales Forecast: 440 Inventory on Hand: 78 Production After Adj: 0436 Plant Utilization 73% Production Schedule 440 1200 Modify Plant Able Acre Adam Agape 600 Total (in 000's) Capacity 6000 $0 Automation 10 Plant Investments Adam Able Acre Agape Aft $0 $0 $0 $O Total (in 000's) $0 Max Investments $32,693 Margins Acre Adam Aft Agape Able 0% 0% 2nd Shift Production% Labor Cost/Unit Material Cost/Unit 6 Total Variable Cost Contribution Margin $8.22 $10.99 $19.21 31.4% 30% $7.82 $7.35 $15.16 27.8% 0% $9.39 $15.23 $24.63 35.2% $9.39 $15.18 $24.57 25.5% 0% $9.39 $12.96 $22.35 32.202 Chats Cash from Financing (in ooo's) Raise Capital Spend Capital Policy Lag 30 days Accounts 140 days Current Debt Receivable 60 days Borrow: 0 $20,300 30 days Due This Year Accounts 0 days 140 days Payable 6 0 Interest Rate: 0 9.9% 2020 Emergency Loan Other Cash Flow Starting Cash Position January 1, 2021 Long-Term Debt (Bonds) $3,431 $0 $18,900 Retire: 6 Issue (Borrow): 0 $0 $44,500 $14,504 Cash from Operating Cash from Investing Cash from Financing $0 Interest Rate: 0 11.3% $0 Common Stock 80 Issue Stock: $0 $13,600 Buy Back: 0 $0 $3,400 Closing Cash Position December 31, 2021 $17,935 Projected Stock Price: 6 $44.57 $0.00 Liabilities and Owner's Equity $3.60 Projected Earnings per Share: 0 Issue Dividend: 0 $0.00 $2.09 Shares Outstanding: 2,000 Total Raised Capital: $0 Total Spent Capital: $0 Chats Common Stock SO $0 Issue Stock: $0 $13,600 Buy Back: 0 $0 $3,400 Projected Stock Price: 0 $44.57 $3.60 $0.00 $0.00 Projected Earnings per Share: $2.09 Issue Dividend: 6 Shares Outstanding: 2,000 Total Raised Capital: $0 Total Spent Capital: $0 Series Number 11.082022 12.552024 14.0S2026 Outstanding Bonds Face Amount Current Yield $6,950 11.1% $13,900 12.1% $20,850 12.6% Closing Price 6 $99.49 $103.70 $111.32 Perceptual Map Products Aft Able Acre Adam Agape o New Product 9.4 Performance 0 - 20 15.5 Size 6 Size 25,000 MTBF 10,000 Revision Date 0 Age at Revision 2.5 27,000 Material Cost/Unit $15.18 0 2 4 6 16 18 20 8 10 12 14 Performance R&D Costs Able Acre Aft Adam $0 Agape $0 Total $0 $0 $0 Age Profile Customer Buying Criteria Traditional Low End High End Performance Size Perceived Age in Years Importance 47% Expectations 2 Years $19.50 - $29.50 Pfmn 5.7, Size 14.3 14,000 - 19,000 MTBF Hours Age Price Ideal Position Reliability 0 TT TTT 23% 21% 9% + Adam Able +Aft + Acre + Agape Material Cost Able 10.99 11.59 Acre 7.35 7.81 Adam 15.23 15.98 Aft 15.18 15.87 Agape 12.96 13.62 $0 52 54 56 $8 $10 Material Cost in dollars $12 $14 $16 $18 New Material Cost Old Material Cost Marketing Products Investments Able Acre Adam Aft Agape Awareness Accessibility $33.00 Price 6 Total $14.50 $50.00 100% $700 Promo Budget $4,100 $0 - $3,000 $700 Sales Budget $4,100 $0 $4,500 440 Your Forecast 4,250 1,300 Summary Aft New Old Total Able $33,600 $23,050 $10,550 $4,896 $5,654 Gross Revenue Variable Costs Contribution Margin Fixed Costs Net Margin Acre $38,220 $27,593 $10,627 $4,518 $6,109 Adam $15,580 $10,097 $5,483 $2,799 $2,684 Aft $14,520 $10,811 $3,709 $2,231 $1,478 Agape $12,540 $8,493 $4,047 $2,215 $1,831 Customer Buying Criteria $114,460 $80,045 $34,415 $16,658 $17,757 Traditional Performance Size Low End High End Importance Expectations 2 Years $19.50 - $29.50 47% 23% Age Price Ideal Position Pfmn 5.7, Size 14.3 21% 11nnn 1000Chats Schedule Able Acre Adam Aft Agape Unit Sales Forecast: 440 Inventory on Hand: 78 Production After Adj: 0436 Plant Utilization 73% Production Schedule 440 1200 Modify Plant Able Acre Adam Agape 600 Total (in 000's) Capacity 6000 $0 Automation 10 Plant Investments Adam Able Acre Agape Aft $0 $0 $0 $O Total (in 000's) $0 Max Investments $32,693 Margins Acre Adam Aft Agape Able 0% 0% 2nd Shift Production% Labor Cost/Unit Material Cost/Unit 6 Total Variable Cost Contribution Margin $8.22 $10.99 $19.21 31.4% 30% $7.82 $7.35 $15.16 27.8% 0% $9.39 $15.23 $24.63 35.2% $9.39 $15.18 $24.57 25.5% 0% $9.39 $12.96 $22.35 32.202 Chats Schedule Able Acre Adam Aft Agape Unit Sales Forecast: 440 Inventory on Hand: 78 Production After Adj: 0436 Plant Utilization 73% Production Schedule 440 1200 Modify Plant Able Acre Adam Agape 600 Total (in 000's) Capacity 6000 $0 Automation 10 Plant Investments Adam Able Acre Agape Aft $0 $0 $0 $O Total (in 000's) $0 Max Investments $32,693 Margins Acre Adam Aft Agape Able 0% 0% 2nd Shift Production% Labor Cost/Unit Material Cost/Unit 6 Total Variable Cost Contribution Margin $8.22 $10.99 $19.21 31.4% 30% $7.82 $7.35 $15.16 27.8% 0% $9.39 $15.23 $24.63 35.2% $9.39 $15.18 $24.57 25.5% 0% $9.39 $12.96 $22.35 32.202 Chats Cash from Financing (in ooo's) Raise Capital Spend Capital Policy Lag 30 days Accounts 140 days Current Debt Receivable 60 days Borrow: 0 $20,300 30 days Due This Year Accounts 0 days 140 days Payable 6 0 Interest Rate: 0 9.9% 2020 Emergency Loan Other Cash Flow Starting Cash Position January 1, 2021 Long-Term Debt (Bonds) $3,431 $0 $18,900 Retire: 6 Issue (Borrow): 0 $0 $44,500 $14,504 Cash from Operating Cash from Investing Cash from Financing $0 Interest Rate: 0 11.3% $0 Common Stock 80 Issue Stock: $0 $13,600 Buy Back: 0 $0 $3,400 Closing Cash Position December 31, 2021 $17,935 Projected Stock Price: 6 $44.57 $0.00 Liabilities and Owner's Equity $3.60 Projected Earnings per Share: 0 Issue Dividend: 0 $0.00 $2.09 Shares Outstanding: 2,000 Total Raised Capital: $0 Total Spent Capital: $0 Chats Common Stock SO $0 Issue Stock: $0 $13,600 Buy Back: 0 $0 $3,400 Projected Stock Price: 0 $44.57 $3.60 $0.00 $0.00 Projected Earnings per Share: $2.09 Issue Dividend: 6 Shares Outstanding: 2,000 Total Raised Capital: $0 Total Spent Capital: $0 Series Number 11.082022 12.552024 14.0S2026 Outstanding Bonds Face Amount Current Yield $6,950 11.1% $13,900 12.1% $20,850 12.6% Closing Price 6 $99.49 $103.70 $111.32

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