Complete the Strengths and Weaknesses to follow about Aurora Mining Co.:

Potential Internal Strengths

Many product lines?

Broad market coverage?

Manufacturing competence?

Good marketing skills?

Good materials management systems?

R&D skills and leadership?

Information system competencies?

Human resource competencies?

Brand name reputation?

Portfolio management skills?

Cost of differentiation advantage?

New-venture management expertise?

Appropriate management style?

Appropriate organizational structure?

Appropriate control systems?

Ability to manage strategic change?

Well-developed corporate strategy?

Good financial management?

Others?

Potential Internal Weaknesses

Obsolete, narrow product lines?

Rising manufacturing costs?

Decline in R&D innovations?

Poor marketing plan?

Poor material management systems?

Loss of customer good will?

Inadequate human resources?

Inadequate information systems?

Loss of brand name capital?

Growth without direction?

Bad portfolio management?

Loss of corporate direction?

Infighting among divisions?

Loss of corporate control?

Inappropriate organizational

structure and control systems?

High conflict and politics?

Poor financial management?

Others?